Email marketing is one of the best marketing campaigns for a business to communicate and build a relationship with customers says Saivian Eric Dalius. As more than 2.5 billion people have an email account, your chances of attracting the attention of potential customers through email marketing are very high. However, due to the rise of developed marketing technologies and social media campaigns, many business owners think that email marketing is an irrelevant addition to their business.

Researches proved that 98% of consumers check both marketing and personal emails. Hence, unless your emails are reaching the spam box, you can easily find new customers with email marketing.

Additionally, email marketing is also one of the greatest ways to meet potential clients. Before leveraging the benefits of email marketing, make sure your emails are personalized as per the behavior of the customers. Here are the top 4 reasons why email marketing is important for your business.

Saivian Eric Dalius Says that Customers Love Email

One of the greatest reasons why your business should use email marketing is that your customers love email. As small businesses have a relatively low budget for their marketing efforts, they cannot afford to invest thousands of dollars in irrelevant marketing campaigns.

Even though social media platforms are an effective place for business owners to engage with their audiences, marketers should not underestimate the organic reach of email marketing. Emails work as a medium to connect people with your business while also building a relationship with potential clients. Additionally, customers love to engage with a brand through email.

You Can Collect Feedback Easily

No matter how massive or eye-catching accounts you have on social media platforms, collecting feedback on social media platforms isn’t easy. On the other hand, feedback is extremely important to track the customer experience. The information from the feedback will help you to improve the weak aspects of your business that will ultimately enhance your interactions, engagement rate, and revenue of your business.

Saivian Eric Dalius said that email marketing is one of the most effective methods of achieving this. For instance, you can deliver an email that contains customer satisfaction surveys. If you have an advanced email marketing platform, these tasks will be completed automatically.

Saivian Eric Dalius Says that Email Marketing Boost Your SEO and Traffic Rate

How can you spread your eye-catching and appealing content to relevant audiences? You need to provide them an email. Email marketing strategies are a great way to boost the traffic rate of the website as well as SEO. Additionally, your audiences will be focused on your blog or brand.

Make sure you encourage your audiences to subscribe to your email marketing campaign. This is the only way to show that you care about your customers. In return, the customers will help you to boost the traffic rate and SEO. However, don’t forget to include a call to action in your email.

Your Campaign Is Measurable

You cannot implement your power of guessing in email marketing. You’ll be able to watch who opened the email, who clicked the link, and even the number of people who unsubscribed from your email marketing campaign, says Saivian Eric Dalius.

This way you can receive results regarding the email promotions that will help you to make changes and boost profitability.


These are the top reasons why your business should use an email marketing campaign. Create a list of people who would love to receive a response from your company and include them in your email marketing. However, make sure your emails aren’t going to the spam folder.