Whenever you start a business in Miami and generate content for a new brand, design plays an important role. The web design attracts people to your website, social media profile, blog post, and various other content you keep sharing. Miami businesses need to make the best of their design to stand out from the crowd and earn a unique name. Eric Dalius mentions a few essential design tips for start-ups and also small businesses in Miami that will provide them a competitive edge.
Get clear about what you offer
In the word of web design, there’s no rule that more is better! Simply because you can place an image and a stylish font doesn’t mean that you must. You will have a clear idea about what your Miami start-up business is all about. It is essential to use that as the central theme of the website design.
For instance, if you start a gardening business, you wouldn’t place images of cars on the website. It will confuse the customers and make them move away from your website. All that you are providing should be the central aspect of your design and marketing. Hence, it is essential to get clear about what you are offerings to the audience.
Choose a scheme and stick to it
There must be a format for all the content that you design. It can be a format of minimalist layout, bright colors, or a simple colored border. It is essential to stay consistent with your design and format scheme for your Miami business.
Eric J Dalius says to ensure that you use the same fonts on all the webpages. You should also make use of the same colors. Also, if you have a special intro, you need to keep it the same for all. You might feel that changing every page might highlight your creativity. But it will do you more harm than good. Hence, it is essential to stay consistent.
Have useful CTAs (Calls to action)
You might have the ideal design in the world! However, if your users and audience aren’t able to do anything with it, it’s a failure and will trouble you. Hence, you need to ensure that you urge your users to use or buy your products or opt-in for an offer. For this, you need to make use of correct CTAs.
Make your website accessible
Ensure that people can access your website from many devices, with different screen resolutions and sizes. To make this happen, you will have to ensure that your website is readable from any device. When you optimize your website for iPad, phones, and computers, it will maximize the marketing tactics. It would help if you spent some time on the designs to ensure that people can find what they require. You will have the option of keeping your theme and format the same on various devices. It would help if you kept in mind email accessibility. Make sure to maintain a similar design in your landing page and email newsletter.
These are a few of the design tips essential for start-ups and also small businesses in Miami to keep in mind.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Alongside this, Eric hosts the weekly podcast “FULLSPEED,” discussing entrepreneurship with industry leaders. Eric also founded the “Eric Dalius Foundation” to award four scholarships to deserving US students. Follow Eric’s activities on Twitter, YouTube, Facebook, LinkedIn, Instagram, and Entrepreneur.com.