About 47% of small business owners in Miami implement marketing campaigns on their own! It’s a complex process to know where to spend your effort, time, and money on the marketing initiative. It is especially true when the world and your consumers are moving to online channels for shopping, entertainment, and communication with brands. Also, today online engagement is growing with every passing year. Hence, why is this essential to know as you move through all the marketing channels you can select? The answer is that PPC (Pay Per Click) advertising is a choice you need to consider to remain competitive online and reach out to your customers. In this article, Eric Dalius has taken the time to explain PPC and how it works for small businesses in Miami.
Simply put, PPC means “Pay Per Click” advertising. A few businesses in Miami often users it interchangeably with SEM, that is, Search Engine Marketing. It is a kind of online advertising where the advertiser pays a certain fee every time an ad gets clicked by the user to reach your website. The overall cost that you pay gets calculated depending on the per-click basis.
Does PPC work well for small businesses?
The truth is PPC advertising works very well for small businesses in Miami. It’s a fast way to generate traffic to your website while providing you insight into metrics and reporting. Eric J Dalius says it also entails more control over the areas you wouldn’t want to spend and how you wish to pay it.
An essential factor to assess if PPC is working is ensuring you are evaluating the valuable actions on the website. Often for this, you need to install pixels and small code on the website to assess things like add to carts, phone calls, transactions, and downloads.
Make the most of remarketing lists
Pixels enable you to generate a remarketing audience, that is, the list of website visitors that you can retarget the moment they leave your website. The remarketing lists are valuable as not every website visitor takes actions that you consider essential in the first visit. It might take a few visits to the website for the users to book, call, download and purchase. Hence, it would help if you got sure to get them back through the remarketing campaign.
Manage PPC ads to get success
Besides ensuring you evaluate valuable website actions and develop a remarketing audience; it is essential to know that PPC advertising needs a specific level of end-to-end management. It means businesses in Miami need to check their campaigns and accounts frequently as they deem fit. They should check it once a day.
Don’t make this mistake
Though we aren’t dealing with all the standard mistakes that small businesses often make about PPC advertising, a common mistake they make when they start is “setting and forgetting.” It means creating a campaign and daily budgets and bids, switching the campaign on, and allowing the cost to increase before remembering to check back in. You mustn’t let this happen to you. Make sure that you check in frequently and also make necessary tweaks.
These are a few ways in which small businesses can make PPC advertising work in their favor.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Alongside this, Eric hosts the weekly podcast “FULLSPEED,” discussing entrepreneurship with industry leaders. Eric also founded the “Eric Dalius Foundation” to award four scholarships to deserving US students. Follow Eric’s activities on Twitter, YouTube, Facebook, LinkedIn, Instagram, and Entrepreneur.com.